JCPenney recently changed their branding and logo, and introduced Ellen DeGeneres as their new spokesperson. Almost immediately, the anti-gay hate group, One Million Moms, launched a a JCPenney boycott in an effort to have Ellen fired. From the One Million Moms website...
“Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.”
Yesterday, over thirty PROUD East Siders came out to JCPenney at Northlake Mall to show their support for equality and to thank JCPenney for doing the right thing and for standing by their new spokesperson, Ellen DeGeneres. Many more participated by shopping JCPenney online, and well over $1,000 was spent.
We really want to THANK all who participated. It was a fun job, well done! Also, congratulations to Cherry, Carlos, and Jamie for winning the JCPenney gift cards, and the Trilogy Bookstore gift certificate in the raffle.
Finally, we want to encourage everyone to shop locally and smartly. If you have a smart phone, take a minute to download HRC's free "Buying for Workplace Equality" app, so you can easily decide how to best spend your LGBTQ-friendly dollars!
We really want to THANK all who participated. It was a fun job, well done! Also, congratulations to Cherry, Carlos, and Jamie for winning the JCPenney gift cards, and the Trilogy Bookstore gift certificate in the raffle.
Finally, we want to encourage everyone to shop locally and smartly. If you have a smart phone, take a minute to download HRC's free "Buying for Workplace Equality" app, so you can easily decide how to best spend your LGBTQ-friendly dollars!
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